Bringing Communities Together with Dua Kelinci Kacang Koro Across Bogor & Jakarta

DMN proudly partnered with Dua Kelinci to bring the excitement of Kacang Koro closer to consumers through a series of engaging community activation events across Bogor and Jakarta. Designed to increase brand awareness, encourage product trial, and create meaningful interactions with consumers, the program successfully connected the brand with families and local communities through fun and memorable experiences.

The activation was strategically conducted across multiple touchpoints, including shopping malls, Car Free Day (CFD) areas, and residential neighborhoods. By selecting high-traffic and community-centered locations, the campaign was able to reach a diverse audience ranging from families and young adults to active lifestyle enthusiasts. Each location provided a unique opportunity to introduce Kacang Koro to potential consumers in a relaxed and enjoyable environment.

At shopping malls, visitors were invited to participate in interactive games, product sampling activities, and engaging brand experiences that attracted both existing and new consumers. The vibrant booth setup and entertaining activities successfully generated curiosity and encouraged visitors to learn more about the product while enjoying quality time with their families and friends.

The Car Free Day activations brought an energetic atmosphere to the campaign. Thousands of visitors participating in weekend sports and recreational activities had the opportunity to try Kacang Koro, join exciting challenges, and interact directly with the brand. The lively environment helped create strong engagement and increased product visibility among health-conscious and active consumers.

Meanwhile, residential community activations allowed the brand to establish a more personal connection with local residents. Through neighborhood gatherings, community games, and family-friendly entertainment, Kacang Koro became part of memorable moments shared among residents. These activities successfully fostered a sense of togetherness while introducing the product in an authentic and approachable way.

In addition to managing the event execution, DMN was also responsible for the production of various Point of Sales Materials (POSM) that supported the overall brand presence throughout the campaign. From backdrops, event desks, roll-up banners, promotional signage, and other branding elements, every material was carefully produced to ensure strong visual consistency and maximum brand visibility. These POSM assets played a crucial role in creating an attractive event environment, strengthening brand recall, and enhancing the overall consumer experience at every activation point.

Through creative execution, strong community engagement, and seamless event management, DMN successfully delivered an impactful activation program that strengthened Dua Kelinci Kacang Koro’s presence in the market. The campaign demonstrated how experiential marketing can effectively bring brands closer to consumers by creating meaningful interactions, lasting impressions, and enjoyable experiences for communities across Bogor and Jakarta.