Bringing Health and Community Together: Vitazym x His Farma Health Movement in Surabaya

DMN successfully executed the Vitazym x His Farma Health Movement, a health-focused community activation designed to promote preventive wellness and strengthen brand engagement with consumers. Held during Surabaya’s highly popular Car Free Day (CFD), the event transformed a public gathering space into an interactive health destination where education, entertainment, and brand experience came together in a meaningful way.

The activation was developed around Vitazym’s campaign message, “Prevent Bloating Before It Happens,” with the objective of increasing public awareness about digestive health while positioning Vitazym and His Farma as trusted partners in supporting healthier lifestyles. By leveraging the high foot traffic and health-conscious audience typically found at Car Free Day events, the campaign was able to reach a broad yet highly relevant target market consisting of families, fitness enthusiasts, and active urban communities.

To create a strong and engaging event experience, DMN designed a comprehensive activation concept that combined physical activities, health education, interactive entertainment, and direct consumer engagement. From the moment visitors arrived, they were welcomed into a vibrant event environment featuring branded booths, product displays, registration areas, and activity zones that encouraged participation throughout the morning.

One of the main attractions of the event was the Aerobic and Zumba session, which brought together members of local fitness communities as well as casual CFD visitors. Led by professional instructors, the workout session created an energetic atmosphere that immediately captured attention and generated excitement among attendees. The activity not only encouraged healthy living but also served as an effective platform for increasing brand visibility and audience interaction in an authentic and positive setting.

In addition to the fitness activities, attendees were invited to participate in free health check services provided by His Farma. This initiative allowed visitors to receive basic health screenings while gaining valuable insights into preventive healthcare practices. The health consultation area became one of the event’s key engagement points, providing an opportunity for direct interaction between healthcare professionals and participants while reinforcing the educational objectives of the campaign.

To further enhance audience engagement, the event featured a variety of interactive games, lucky draws, quizzes, and eating competitions that encouraged active participation throughout the day. These activities successfully attracted crowds, generated excitement, and created memorable experiences for attendees. By combining entertainment with health-related messaging, the activation maintained a strong balance between fun and education while ensuring that participants remained engaged with the brand experience.

Beyond engagement, the event also provided opportunities for direct consumer conversion through on-site product promotions and sales activities. Supported by dedicated brand representatives, visitors were able to learn more about the benefits of Vitazym products, participate in promotional offers, and make purchases directly at the event. This approach helped bridge the gap between awareness and action, creating a seamless customer journey from education to product trial and purchase.

The success of the Health Movement activation demonstrated the power of experiential marketing in building meaningful connections between brands and consumers. Through strategic planning, creative execution, and a clear understanding of audience behavior, DMN delivered an event that not only increased brand exposure but also provided real value to the community. The collaboration between Vitazym and His Farma serves as a strong example of how health-focused brand activations can effectively combine education, engagement, and commercial objectives within a single integrated experience.

As an agency committed to creating impactful consumer experiences, DMN continues to develop activation concepts that bring brands closer to their audiences. The Vitazym x His Farma Health Movement stands as another successful example of how thoughtfully designed community events can generate awareness, inspire participation, and leave a lasting impression long after the event has ended.