

In June 2025, Extra Joss participated as a join sponsor in two high-energy events held at Pos Bloc, Jakarta: Music Zone x Nobar Garuda and Nobarin Garuda. Each event brought its own unique vibe, and Extra Joss maximized the moment by activating different products to match the crowd and atmosphere.

Music Zone x Nobar Garuda – Thursday, June 5, 2025
At this event that combined live music and football viewing, Extra Joss Ultimate took the spotlight with a vibrant and energetic booth experience. Visitors enjoyed local music performances and the excitement of watching the national team while refreshing themselves with Extra Joss Ultimate. The booth became a popular stop throughout the event, generating strong brand engagement and positive product sales—proving the product's fit for music-loving, energetic audiences.

Nobarin Garuda – Tuesday, June 10, 2025
During the second event focused solely on football, Extra Joss (original) was featured at a dedicated booth designed to energize supporters throughout the match. Served cold and refreshing, Extra Joss kept spirits high and added an extra kick of energy to the intense football atmosphere. The booth's fun and interactive approach resonated well with fans, making it a strong touchpoint for brand interaction.

These two activations showcased how Extra Joss and Extra Joss Ultimate can be flexibly positioned in different lifestyle events—music and sports—while still delivering strong product visibility, audience engagement, and excellent sales performance.
