From Zero to Snack Hero: The Making of POIPOI’s Instagram Launch

DMN played a key role in establishing POIPOI Snack’s digital presence by creating its official Instagram account from scratch. This included developing a playful and engaging content and visual strategy targeted at young families and children. From crafting the bio and highlight covers to designing the initial feed layout, every element was tailored to highlight the brand’s unique selling points  such as using natural ingredients, being MSG-free, and rich in essential vitamins. The visual direction used bright colors and expressive typography to create a fresh and memorable identity.

To strengthen brand recall, DMN also created a series of mascots representing each snack variant — the green character for Vegie, the blue one for Milky, and the yellow one for Mix Fruits. Each mascot was designed with a distinct personality and expressions, making them ideal for recurring appearances in both static and animated content. These characters helped build emotional connection and recognition, especially among children and their parents.

In the early launch phase, DMN fully managed POIPOI Snack’s Instagram activities — from content planning and feed design to copywriting, scheduling, and posting. Although the account is now handled in-house, the strong foundation laid by DMN in terms of branding, visual structure, and tone of voice continues to guide the current content direction.