Soul of Wonosobo 2024 Tap In: Kalbe dan Ultra Sakti

“Soul of Wonosobo 2024” is a cultural and regional promotion event aimed at showcasing Wonosobo’s tourism, culture, and local businesses. It brings together the local government, entrepreneurs, and national brands to support healthy and active lifestyles in Indonesia.This year, several well-known health and wellness brands tapped into the event through DMN, including:

• Kalbe with Kalpanax, Promag, and Entrostop
• Ultra Sakti with Madu TJ and FreshCare

The image captures one of the stages used during the weekday activities of the “Soul of Wonosobo 2024” event. This stage served as a platform for various local performances and community programs.On both sides and the front of the stage, brand activations by Kalbe are prominently displayed, including large promotional banners for Promag, Kalpanax, and Entrostop. These health products were part of Kalbe’s strategic campaign to reach the local audience by integrating product visibility within a culturally rich public event. The placement of the branding ensured high exposure throughout the event, especially during peak hours of the weekday crowd.

The image captures a lively scene from one of the weekend music events during the “Soul of Wonosobo 2024” festival. This segment, held over the weekend, attracted a massive crowd and became one of the festival’s main highlights. The event featured a guest star performance by Gildcoustic, bringing a wave of excitement and sing-alongs from the audience. In addition to the live music, the crowd was also energized by a Zumba session led by Denada, which added a dynamic and interactive fitness twist to the festivities. The combination of music, movement, and massive public turnout made it a truly unforgettable moment in the overall celebration.

The image shows part of the activation area at Soul of Wonosobo 2024, where several brand booths were set up. Visible in the photo are the vibrant and eye-catching booths of Madu TJ and FreshCare, both from PT Ultra Sakti, actively engaging visitors with their products.In addition to these, PT Kalbe also participated in the event with dedicated booths for their popular brands: Kalpanax, Promag, and Entrostop. Although not captured in this particular frame, these booths were also part of the overall brand experience, contributing to the lively and interactive atmosphere throughout the festival.