Unibis Joins Great Eastern Women’s Run, Bringing Excitement and Fun Experiences to Visitors

Great Eastern Women’s Run brought together approximately 2,000 participants and visitors for an exciting celebration of fitness, entertainment, and togetherness. Unibis joined the event by opening a dedicated booth that offered visitors an engaging brand experience through product sales and interactive games. More than just a sporting event, Great Eastern Women’s Run provided a lively atmosphere where participants, families, and communities could come together to enjoy a variety of activities. Through its participation, Unibis had the opportunity to connect directly with consumers, introducing its products in a fun and memorable way while becoming part of the event’s vibrant energy.

One of the highlights at the Unibis booth was a special product package offered at IDR 30,000 per pack, giving visitors the opportunity to purchase their favorite Unibis biscuits during the event. Adding to the excitement, Unibis introduced a unique interactive game called “Serauk Goceng.” For just IDR 5,000, participants could put their hands inside an acrylic box filled with individually packaged Unibis biscuits and try their luck at grabbing the biscuits according to the game’s rules. The simple yet entertaining concept attracted interest by combining the excitement of a challenge with the enjoyment of Unibis products. Through this activity, Unibis created a more engaging shopping experience, allowing visitors to interact with the brand while enjoying a fun and memorable moment at the booth.

Beyond the activities at the Unibis booth, Great Eastern Women’s Run featured a variety of sporting activities designed for participants of different ages. The event included a 5K adult running category and a 1K Princess Dash, giving children the opportunity to experience the excitement of running in a fun and welcoming environment. With activities catering to both adults and young participants, the event encouraged families to embrace an active lifestyle together. The combination of fitness, family participation, and community engagement made Great Eastern Women’s Run more than just a running competition; it became an opportunity to promote healthy habits, strengthen connections, and create enjoyable experiences for everyone involved.

The excitement continued with live music performances and entertaining appearances from several well-known performers and hosts. RAN energized the crowd with their musical performance, while Kamal from Duo Bahlul and Cindy Lauw brought laughter, interaction, and a lively atmosphere to the event. In addition to the running activities and musical entertainment, various competitions were organized for both adults and children. Taking place close to Indonesia’s Independence Day celebrations, these competitions added a festive national spirit to the event, highlighting the values of togetherness, enthusiasm, and community participation. The combination of sports, live entertainment, and traditional festive games created a vibrant atmosphere that made the event enjoyable for visitors of all ages.

Unibis’ participation in Great Eastern Women’s Run demonstrated its commitment to connecting with consumers through engaging and enjoyable brand experiences. Amid the enthusiasm of approximately 2,000 participants and visitors, the Unibis booth offered more than product sales, creating opportunities for direct interaction through its special product packages and the entertaining Serauk Goceng game. By bringing its products closer to consumers in a lively and family-friendly environment, Unibis became part of a meaningful community celebration that combined fitness, entertainment, and togetherness. Through this participation, Unibis reinforced its presence among consumers while contributing to an event that celebrated an active lifestyle and created memorable moments for participants, families, and the wider community.